Cookies Notice
Heart Bingo Cookies Notice
Welcome to Heart Bingo's Cookies Notice. We ask that you read our Privacy Notice and this Cookies Notice to fully understand how we protect your privacy and manage your privacy rights.
What are cookies?
A cookie is a small text file that is downloaded onto ‘terminal equipment’ (eg a computer or smartphone) when you access our website. It allows the website to recognise your device and store some information about your preferences or past actions. We ask you for your consent for the performance, functional, marketing, and social media cookies. We do not need your consent for essential cookies that are required to make our website work – these are considered to be strictly necessary to provide an ‘information society service’ (eg a service over the internet such as our website) requested by you.
Strictly necessary cookies that we use on our website.
We use 12 ‘first party’ strictly necessary cookies on our website.
Cookie information:
Name | Why we use it | How long we keep it for |
product_id | This is used by BVGgroup websites for internal monitoring, identifying what pages a user signs up from, and to present the services related specifically to where you signed up from. | During the session |
device_id | This is used for monitoring and error reporting. | Persistent: 7305 days |
geo_country_code | This is used for obtaining country iso codes and telephone prefixes | During the session |
_clck | This is used by Microsoft Clarity heatmaps and session recording analytics to store users pageviews during a session | Persistent: 365 days |
| __cf_bm | This helps manage incoming traffic that matches criteria associated with bots | Persistent: 0 days |
OptanonConsent | This stores information about the categories of cookies the site uses and whether users have given or withdrawn consent for the use of each category. This enables site owners to prevent cookies in each category from being set in the user’s browser, when consent is not given. Returning users to the site will have their preferences remembered. | Persistent: 365 days |
locale | This is used for establishing display language and text formatting. | Persistent: 7305 days |
price_format_id | This is used for establishing currency symbols to be presented. | Persistent: 7305 days |
_vcmobi | This is used to track sessions for our internal logging | Persistent: 0 days |
OptanonAlertBoxClosed | This is set after users have seen a cookie information notice and in some cases only when they actively close the notice down. It enables the website not to show the message more than once to a user. | Persistent: 364 days |
cookietest | This checks if the user has cookies enabled on his browser | During the session |
_clsk | Used by Microsoft Clarity heatmaps and session recording analytics to store user ID | Persistent: 0 days |
Strictly necessary cookies that we use on our website.
We use 5 ‘third party’ strictly necessary cookies on our website.
Cookie information:
Name | Why we use it | How long we keep it for |
| channelcloser | Installed by Tealium, used to identify the entry media channel to the site with different attribution rules to those of Google Analytics. | Persistent: 365 days |
_dc_gtm_UA- xxxxxxxx | This Google tag manager cookie is required, as without it, other scripts may not function correctly. | Persistent 0 days |
| utag_main | Installed by Tealium, used to enforce consent preferences across 3rd party tags. Within the cookie are several built-in values that keep track of the user’s session. | Persistent: 365 days |
| channeloriginator | Installed by Tealium. Necessary for flow analysis or attribution of user traffic acquisition channels | Persistent: 365 days |
| channelflow | Installed by Tealium. Necessary for flow analysis or attribution of user traffic acquisition channels. | Persistent: 365 days |
Performance cookies that we use on our website.
We use 5 ‘third party’ performance cookies on our website.
Cookie information:
Name | Why we use it | How long we keep it for |
| _gid | This Google Universal Analytics cookie name is used to differentiate users | Persistent: 1 day |
| _gclxxxx | This is installed by Google Analytics, allowing us to count visits and traffic sources, in order to measure and improve the performance of our site. | Persistent: 90 days |
| _ga | This is installed by Google Analytics, used to distinguish users and collects data on the number of times a user has visited the website as well as dates for the first and most recent visit | Persistent: 730 days |
| _gat_UA- | This is installed by Google Analytics, used to store and count pageviews, and to limit the amount of data recorded by Google on high traffic volume websites. | Persistent: 0 days |
| _ga_xxxxxxx | This is installed by Google Analytics, used to distinguish users and collects data on the number of times a user has visited the web site as well as dates for the first and most recent visit | Persistent: 729 days |
Functional cookies that we use on our website.
We use 9 ‘first party’ functional cookies on our website.
Cookie information:
Name | Why we use it | How long we keep it for |
| _tgt_ | This cookie is installed by trafficguard, used to test cookie TLD | Persistent: 0 days |
_tgidts / _tgsid / _tgsc / _tgtim | This cookie is installed by trafficguard, used to distinguish user sessions | Persistent: 0 days |
| _tglksd / _tgpc | This cookie is installed by trafficguard, used to distinguish user sessions | Persistent: 364 days |
| _tguatd | This is installed by trafficguard, used to store UTM values | Persistent: 0 days |
| _help_center_session | This is installed by Zendesk, and stores unique session key for Help Center Functionality. | During the session |
Functional cookies that we use on our website.
We use 5 ‘third party’ functional cookies on our website.
Cookie information:
Name | Why we use it | How long we keep it for |
| _fbp | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers | Persistent: 89 days |
| aws-waf-token | This is used by AWS, to store an encrypted token information about the user and user’s behaviour that can help separate legitimate users from unwanted traffic | Persistent: 3 days |
| _scid | This is installed by sc-static.net to set a unique ID for the user, allowing third party advertisers to target the user with relevant advertisement. | Persistent: 395 days |
| _uetsid | This is used by Bing to collect anonymous information about how users navigate our website | Persistent: 0 days |
| _gat_UA-XXXXXX-X | This is installed by Google Analytics, and used to store and count pageviews, and to limit the amount of data recorded by Google on high traffic volume websites. | Persistent: 0 days |
Marketing cookies that we use on our website.
We use 1 ‘First party’ marketing cookies on our website.
Cookie information:
Name | Why we use it | How long we keep it for |
| _uetvid | This is used by Bing to collect anonymous information about how users navigate our website. | Persistent: 365 days |
Social Media cookies that we use on our website.
We use 3 ‘Third party’ performance cookies on our website: _schn, _schn2, and _scid_r, which sc-static.net install to set a unique ID for users to allow 3rd party advertiser to target the users with relevant ads via 3rd-party advertisement hubs with real-time bidding for advertisers. _schn is a session cookie, whilst _schn2 and _scid_r are persistent cookies retained respectively for 10 years and for 1 year.
Terms we use above are explained here.
Cookies that expire at the end of a browser session (normally when you exit your browser) are called ‘session cookies’. Cookies that can be stored for longer are called ‘persistent cookies’. Session cookies allow websites to recognise and link your actions during a browsing session. We use them for understanding more about how you navigate around our website so that we can improve it. Session cookies are also used for security purposes. These session cookies expire after a session ends, so would not be stored beyond this and are less privacy-intrusive than persistent cookies. Persistent cookies are stored on your device in-between sessions. They allow your preferences or actions across a site (or across different websites) to be remembered. Persistent cookies are used for a variety of purposes including remembering your preferences and choices when using a site. The length of time between a cookie being set and expiry is set by us. You can also delete previously set persistent cookies manually or configure the browser settings to delete cookies at a set interval. Whether a cookie is ‘first’ or ‘third’ party refers to the website or domain placing the cookie. Firstparty cookies are set directly by our website when you visit it, ie the www.heartbingo.co.uk displayed in your browser’s address bar. Third-party cookies are set by a domain other than the one you are visiting. This typically occurs when the website incorporates elements from other sites, such as images like Vimeo. When your browser or other software fetches these elements from the other sites, they can set cookies as well. If you need further information, please contact dataprotection@heartbingo.co.uk or read our Privacy Notice.